Robert G. Cooper

Market assessment expenditures in industrial new product ventures

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Author

Robert G. Cooper

Publication

1973 - Public Archives of Canada, Canada, California

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Physical Format

Microform

Identifiers

Open LibraryOL19071544M

Subjects

Topics

Marketing Management New products New business enterprises New products -- Marketing New products -- Management Creative ability in business

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