Product Development for the Service Sector
Lessons from Market Leaders
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Author
Publication
1999-10-01 - Perseus Books Group
Language
English
Word Count
69,500 words, Guess
Page Count
278 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7899267M
- ISBN-139780738201054
- ISBN-100738201057
- OCLC Control Number42444929
- OCLC Control Numberproductdevelopme0000coop
and 3 more
- Library of Congress Control Number99066436
- LibraryThing627283
- Goodreads363603
Classifications
- LCCHD9980.5 .C66 1999
Description
"In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored specifically for the dynamics of service industries. Drawing from their own extensive primary research and the experiences of pioneers like Sprint, Visa, Marriott, and the Pennsylvania Energy Company, the authors identify the nine critical steps for achieving project success - from doing solid, up-front homework to ensuring a quality launch effort."--BOOK JACKET.
First Sentence
A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company.
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