Publication

1999-10-01 - Perseus Books Group

Language

English

Word Count

69,500 words, Guess

Page Count

278 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number99066436
  • LibraryThing627283
  • Goodreads363603

Classifications

  • LCCHD9980.5 .C66 1999

Description

"In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored specifically for the dynamics of service industries. Drawing from their own extensive primary research and the experiences of pioneers like Sprint, Visa, Marriott, and the Pennsylvania Energy Company, the authors identify the nine critical steps for achieving project success - from doing solid, up-front homework to ensuring a quality launch effort."--BOOK JACKET.

First Sentence

A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company.

Subjects

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!