Decomposing the effects of direct TV advertising
which ad works, when, where, and how often?
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Author
Contributions
- Chandy, Rajesh - Contributor
- Pattana Thaivanich - Contributor
- Marketing Science Institute - Contributor
Publication
1999 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
10,500 words, Guess
Page Count
42 pages
Identifiers
- Open LibraryOL15270780M
- OCLC Control Number43412084
Subjects
Series Statement
- Report -- no. 99-118
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