Gerard J. Tellis

Born 1950-01-01

Identifiers

Open LibraryOL390722A

Top Subjects

Advertising (2)
Business / Economics / Finance (2)
Elasticity (Economics) (1)
Mathematical models (1)
Econometrics (1)
Prices (1)
Demand (Economic theory) (1)

Books by Gerard J. Tellis

Total count: 8

Advertising exposure, loyalty, and brand purchasea two-stage model of choice

Marketing Science Institute1987-01-01
The price elasticity of selective demanda meta-analysis of sales response models

Marketing Science Institute1988-01-01
Advertising and sales promotion strategy

Addison-Wesley1997-01-01
Decomposing the effects of direct TV advertisingwhich ad works, when, where, and how often?

Marketing Science Institute1999-01-01
Will & VisionHow Latecomers Grow to Dominate Markets

McGraw-Hill2001-09-06
The international takeoff of new productsthe role of economics, culture, and country innovativeness

Marketing Science Institute2002-01-01
Effective AdvertisingUnderstanding When, How, and Why Advertising Works (Marketing for a New Century)

Sage Publications, Inc2003-11-20
Estrategias de Publicidad y Promocion

Addison Wesley Publishing Company2005-04-01