The international takeoff of new products
the role of economics, culture, and country innovativeness
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Author
Contributions
- Stremersch, Stefan - Contributor
- Yin, Eden - Contributor
Publication
2002 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
11,000 words, Guess
Page Count
44 pages
Identifiers
- OCLC Control Number52033083
- Open LibraryOL15382467M
Classifications
- LCCHF5415.2 .R42 no.02-121
- LCCHf5415.153 .R42 no.02-121
Subjects
Topics
Places
Series Statement
- Working paper -- report no. 02-121
- Report (Marketing Science Institute) -- no. 02-121
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