Advertising exposure, loyalty, and brand purchase
a two stage model of choice
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Author
Contributions
- Marketing Science Institute - Contributor
Publication
1987 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number17554216
- Open LibraryOL52812425M
Subjects
Series Statement
- Report (Marketing Science Institute) -- no. 87-105
Other Editions
- Advertising exposure, loyalty, and brand purchase: a two stage model of choice
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