Advertising account planning
planning and managing an IMC campaign
2nd ed.
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Author
Contributions
- Jugenheimer, Donald W. - Contributor
Publication
2011 - M.E. Sharpe, Inc., Armonk, N.Y, New York (State)
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- ISBN-100765625636
- ISBN-139780765625632
- Library of Congress Control Number2010022585
- Better World Books9780765625632
- Open LibraryOL24452898M
Classifications
- DDC659.1/11
- LCCHF5823 .K344 2011
- LCCHF5823.K344 2011
Subjects
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