Larry D. Kelley
Born 1955-01-01
Identifiers
- Open LibraryOL5378789A
Top Subjects
- Advertising media planning (4)
- Brand name products (2)
- Marketing (2)
- Advertising media planning -- Problems, exercises, etc (1)
- Advertising -- Management -- Case studies (1)
- Problems, exercises (1)
Books by Larry D. Kelley
Total count: 6
Advertising media workbook and sourcebook2nd ed.M.E. Sharpe, Inc.2008-01-01
Advertising media planninga brand management approach2nd ed.M.E. Sharpe, Inc.2008-01-01
Cases in advertising managementM.E. Sharpe2009-01-01
Advertising account planningplanning and managing an IMC campaign2nd ed.M.E. Sharpe, Inc.2011-01-01
Advertising media workbook and sourcebook3rd ed.M.E. Sharpe2012-01-01
Advertising media planninga brand management approach3rd ed.M.E. Sharpe2012-01-01