Advertising media planning
a brand management approach
3rd ed.
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Author
Contributions
- Jugenheimer, Donald W. - Contributor
- Sheehan, Kim - Contributor
Publication
2012 - M.E. Sharpe, Armonk, N.Y, New York (State)
Language
English
Word Count
72,750 words, Guess
Page Count
291 pages
Identifiers
- Internet Archiveadvertisingmedia0000kell_p1v1
- ISBN-100765626357
- ISBN-139780765626356
- Library of Congress Control Number2011012296
- OCLC Control Number709408018
and 2 more
- Better World Books9780765626356
- Open LibraryOL25170134M
Classifications
- DDC659.1/11
- LCCHF5826.5 .K45 2012
- LCCHF5826.5.K45 2012
Subjects
Topics
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