Cases in advertising management
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Author
Contributions
- Jugenheimer, Donald W. - Contributor
Publication
2009 - M.E. Sharpe, Armonk, N.Y, New York (State)
Language
English
Word Count
30,000 words, Guess
Page Count
120 pages
Identifiers
- Internet Archivecasesinadvertisi0000kell
- ISBN-139780765622617
- ISBN-100765622610
- Goodreads6932446
- Library of Congress Control Number2008039868
and 4 more
- OCLC Control Number898475272
- OCLC Control Number252920896
- Better World Books9780765622617
- Open LibraryOL22528990M
Classifications
- DDC659.1
- LCCHF5823 .K3443 2009
- LCCHF5823.K3443 2009
and 1 more
- LCCHF5823
Subjects
Topics
GestionPublicitéManagementAdvertisingCase studiesÉtudes de casBUSINESS & ECONOMICSAdvertising & PromotionAdvertising -- Management -- Case studies
Genres
- Case studies
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