Publication

1980 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

23,000 words, Guess

Page Count

92 pages

Identifiers

Subjects

Series Statement

  • Journal of marketing, v. 44, no. 1 (Winter 1980)
  • Marketing Science Institute. Special report -- 80-102.
  • Report (Marketing Science Institute) -- 80-102.

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