The brand switching fraction of promotion effects
unit sales versus elasticity decompoositions
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Author
Contributions
- Gupta, Sachin - Contributor
- Wittink, Dick R. - Contributor
Publication
2002 - Marketing Science Institute, Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138), Massachusetts
Language
English
Word Count
7,750 words, Guess
Page Count
31 pages
Identifiers
- OCLC Control Number51277730
- Open LibraryOL49929955M
Subjects
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