Harald J. van Heerde

Identifiers

Open LibraryOL4858797A

Top Subjects

Sales promotion (2)
Optical scanners (1)
Marketing research (1)
Pricing (1)
Brand choice (1)
Mathematical models (1)
Business (1)

Books by Harald J. van Heerde

Total count: 3

Flexible decomposition of price promotion effects using store-level scanner data

Marketing Science Institute2002-01-01
The brand switching fraction of promotion effectsunit sales versus elasticity decompoositions

Marketing Science Institute2002-01-01
Promotion Dynamics

Now Publishers2009-01-01