Flexible decomposition of price promotion effects using store-level scanner data
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Author
Contributions
- Leeflang, P.S. H., 1946- - Contributor
- Wittink, Dick R - Contributor
Publication
2002 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
10,250 words, Guess
Page Count
41 pages
Identifiers
- OCLC Control Number50389437
- Open LibraryOL15358559M
Subjects
Series Statement
- Working paper series -- no. 02-107
- Report (Marketing Science Institute) -- no. 02-107
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