Cases in promotional strategy
Rev. ed.
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Author
Contributions
- Talarzyk, W. Wayne. - Contributor
Publication
1984 - R.D. Irwin, Homewood, Ill, Illinois
Language
English
Word Count
70,500 words, Guess
Page Count
282 pages
Identifiers
- Internet Archivecasesinpromotion0000enge
- ISBN-100256031002
- ISBN-139780256031003
- Goodreads208003
- LibraryThing2121076
and 2 more
- Library of Congress Control Number83081767
- Open LibraryOL3195240M
Classifications
- DDC658.8
- LCCHF5415 .E645 1984
Subjects
Series Statement
- The Irwin series in marketing
Other Editions
- Cases in promotional strategy
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