The new science of marketing
state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Our rough guess is there are 87,500 words in this book.
At a pace averaging 250 words per minute, this book will take 5 hours and 50 minutes to read. With a half hour per day, this will take 12 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
We earn a commission on purchases
Author
Contributions
- Steckel, Joel H. - Contributor
Publication
1995 - Irwin Professional Pub., Chicago, Illinois
Language
English
Word Count
87,500 words, Guess
Page Count
350 pages
Identifiers
- Open LibraryOL601726M
- ISBN-101557385394
- OCLC Control Number33338659
- OCLC Control Numbernewscienceofmark00raov
- Library of Congress Control Number96195518
and 2 more
- LibraryThing584294
- Goodreads339110
Classifications
- DDC658.8
- LCCHF5415 .R3243 1995
Alternate Titles
- State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Description
To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace. This requires a thorough understanding of customers, competitors and the various forces that impact their markets, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The New Science of Marketing provides tools for assembling information needed for the strategic level of planning. With these tools managers will be better equipped to identify opportunities in the marketplace as well as design products to address them. The New Science of Marketing is designed to bridge the gap for marketers involved in establishing long-term strategies for their companies and products.
Subjects
Topics
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!