Vithala R. Rao

Identifiers

Open LibraryOL355991A

Top Subjects

Marketing (4)
Mathematical models (2)
Decision making (2)
Management (2)
Sales forecasting -- Mathematical models (1)
Marketing research (1)
United States (1)

Books by Vithala R. Rao

Total count: 11

Sales forecasting methodsa survey of recent developments

Marketing Science Institute1978-01-01
Measurement and use of market response functions for allocating marketing resources

Marketing Science Institute1986-01-01
Measurement and use of market response functions for allocating market resources

Marketing Science Institute1986-01-01
Measurement and Use of Market Response Functions for Allocating Marketing Resources (Report 86-105)

Marketing Science Inst1986-07-01
The new science of marketingstate-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

Irwin Professional Pub.1995-01-01
Blow-in crd A3045pk

Pearson Education, Limited1998-01-01
Analysis for strategic marketing

Addison-Wesley1998-01-01
Handbook of Pricing Research in Marketing

Elgar Publishing Limited, Edward2009-01-01
Applied Conjoint Analysis

Springer Berlin / Heidelberg2014-01-01
Advanced Introduction to Pricing Strategy and Analytics

Elgar Publishing Limited, Edward2023-01-01
Methods for Causal Inference in Marketing

Now Publishers2024-01-01