Measurement and use of market response functions for allocating marketing resources

We couldn't estimate the reading time for this book.

Author

Vithala R. Rao

Contributions

Marketing Science Institute. Research Program - Contributor
Sabavala, Darius J. - Contributor

Publication

1986 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number14126203
Open LibraryOL52737217M

Subjects

Topics

Marketing Management Decision making Marketing research Mathematical models

Series Statement

Report -- no. 86-105

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!