Contributions

  • Frazer, Charles F. - Contributor

Publication

1988 - Dryden Press, Chicago, Illinois

Language

English

Word Count

147,500 words, Guess

Page Count

590 pages

Identifiers

  • Internet Archiveadvertisingdecis00patt
  • ISBN-10003071687X
  • ISBN-139780030716874
  • LibraryThing9095643
  • Goodreads1093304
and 2 more

Classifications

  • DDC659.1/11
  • LCCHF5821 .P27 1988

Subjects

Topics

AdvertisingDecision makingAdvertising -- Decision making

Series Statement

  • The Dryden Press series in marketing

Other Editions

  • Advertising: a decision-making approachDryden Press1988-01-01

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