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Charles H. Patti
Identifiers
Open Library
OL893945A
Top Subjects
Advertising -- Management (1)
Advertising -- Case studies (1)
Sales promotion -- Case studies (1)
Advertising (1)
Advertising. (1)
Advertising copy. (1)
Industrial marketing -- Management (1)
Books by Charles H. Patti
Total count: 6
Advertising management
cases and concepts
Grid
1978-01-01
Cases in advertising and promotion management
Wiley
1983-01-01
Advertising
adecision-making approach
Dryden
1988-01-01
The making of effective advertising
Prentice Hall
1990-01-01
Business-to-business advertising
a marketing management approach
NTC Business Books
1991-01-01
Evolution of Integrated Marketing Communications
The Customer-Driven Marketplace
Taylor & Francis Group
2013-01-01
