Advertising management
cases and concepts
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Author
Contributions
- Murphy, John H., joint author. - Contributor
Publication
1978 - Grid, Columbus, Ohio, Ohio
Language
English
Word Count
74,500 words, Guess
Page Count
298 pages
Identifiers
- Internet Archiveadvertisingmanag0000patt
- ISBN-100882441434
- ISBN-139780882441436
- Goodreads4831250
- Library of Congress Control Number77081538
and 2 more
- OCLC Control Number3893011
- Open LibraryOL4566087M
Classifications
- DDC659.1
- LCCHF5827 .P37
Subjects
Topics
Series Statement
- Grid series in advertising and journalism
Other Editions
- Advertising management: cases and concepts
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