Strategic marketing management
planning and control, analysis and decision
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Author
Contributions
- Gilligan, Colin - Contributor
- Chartered Institute of Marketing. - Contributor
Publication
1995 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
79,250 words, Guess
Page Count
317 pages
Identifiers
- Internet Archivestrategicmarketi0000fifi_s2s2
- ISBN-100750619902
- ISBN-139780750619905
- Goodreads3704007
- Library of Congress Control Number95186741
Classifications
- DDC658.8
- LCCHF5415.13 .F548 1995
Subjects
Series Statement
- The CIM workbook series.
- The marketing series.
- Marketing series (London, England)
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