Books by Paul Fifield
Total count: 19
Marketing strategyButterworth-Heinemann1992-01-01
Strategic marketing managementplanning and control, analysis and decisionButterworth-Heinemann1995-01-01
Strategic marketing management 1996-97planning and control, analysis and decisionButterworth-Heinemann on behalf of the Chartered Institute of Marketing1996-01-01
CIM Diploma Case Study Book (Marketing Series: Student)Butterworth-Heinemann Ltd1996-06-24
International Marketing Strategy 1998-99 (CIM Student Workbook)Rev Ed editionButterworth-Heinemann1998-01-01
CIM Diploma Case Study Workbook (CIM Workbook)Butterworth-Heinemann Ltd1998-06-15
Strategic Marketing Management 1999/2000Planning and Control (Cim Workbook Series)5 editionButterworth-Heinemann1999-10-01
International Marketing Strategy 1999-2000 (Cim Workbook Series)5th editionButterworth-Heinemann1999-10-01
CIM Coursebook 00/01: Diploma Case Study BookAnalysis and Decision (CIM Coursebook)Butterworth-Heinemann2000-07-12
CIM Coursebook 00/01International Marketing Strategy (CIM Coursebook)Rev Ed editionButterworth-Heinemann2000-08-23
CIM Coursebook 01/02 International Marketing Strategy (CIM Coursebook)New Ed editionButterworth-Heinemann2001-07-21
Marketing Strategy MasterclassImplementing Market StrategiesElsevier2008-01-01