Marketing Strategy Masterclass
Implementing Market Strategies
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Word Count
157,000 words, Guess
Page Count
628 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivemarketingstrateg00fifi
- ISBN-100080942709
- ISBN-139780080942704
- OCLC Control Number437245617
- Better World Books9780080942704
and 1 more
- Open LibraryOL25560035M
Classifications
- DDC658.8
- LCCHF5415
- LCCHF5415.F463 2008
Description
Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
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