Author

Contributions

  • Gilligan, Colin - Contributor
  • Chartered Institute of Marketing - Contributor

Publication

1996 - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, Oxford, England, England

Language

English

Word Count

92,750 words, Guess

Page Count

371 pages

Identifiers

Classifications

  • DDC658.802

Description

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.

Subjects

Series Statement

  • The CIM workbook series. Marketing
  • CIM workbook series

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