Strategic marketing management 1996-97
planning and control, analysis and decision
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Author
Contributions
- Gilligan, Colin - Contributor
- Chartered Institute of Marketing - Contributor
Publication
1996 - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, Oxford, England, England
Language
English
Word Count
92,750 words, Guess
Page Count
371 pages
Identifiers
- Internet Archivestrategicmarketi0000fifi
- ISBN-100750629142
- ISBN-139780750629140
- OCLC Control Number35904041
- Open LibraryOL39799948M
Classifications
- DDC658.802
Description
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.
Subjects
Series Statement
- The CIM workbook series. Marketing
- CIM workbook series
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