Author

Contributions

  • Lewis, Keith - Contributor
  • Chartered Institute of Marketing. - Contributor

Publication

1995 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

42,500 words, Guess

Page Count

170 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/48
  • LCCHF1416 .F53 1995

Subjects

Series Statement

  • CIM student workbook series.
  • The Marketing series
  • Marketing series (London, England)

Other Editions

  • International marketing strategyButterworth-Heinemann1995-01-01

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