Author

Contributions

  • Hauser, John R. - Contributor
  • Roberts, John H. (John Heath), 1949- - Contributor
  • Marketing Science Institute. Research Program - Contributor

Publication

1989 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

8,000 words, Guess

Page Count

32 pages

Identifiers

Classifications

  • DDC388.342072
  • LCCHF 5415.2 .R48 no.89- 104
  • LCCHD9719.A2 U88 1989x

Subjects

Series Statement

  • Report -- no. 89-104
  • Report (Marketing Science Institute) -- no. 89-104.

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