Glen L. Urban

Books by Glen L. Urban

Total count: 39

• 
  SPRINTERa tool for new product decision making.

  M.I.T.1966-01-01
• 
  Price and non-price determination in the multiproduct firm.

  M.I.T.]1966-01-01
• 
  Product interdependency in new product decisions

  M.I.T.]1966-01-01
• 
  A quantitative approach to new product decision making.

  M.I.T.1966-01-01
• 
  New product decisionsinformation discounting and product selection

  M.I.T.1967-01-01
• 
  An on-line technique for estimating and analyzing complex models

  M.I.T.]1967-01-01
• 
  A model for product line decisions

  M.I.T.1967-01-01
• 
  Market response models for the analysis of new products

  M.I.T.]1968-01-01
• 
  Ideas on a decision-information system for family planning

  M.I.T.1969-01-01
• 
  Evolutionary modeling in the analysis of new products

  M.I.T.]1969-01-01
• 
  SPRINTER mod Ia basic new product analysis model

  1969-01-01
• 
  A model for strategic planning of family planning programs

  M.I.T.1969-01-01
• 
  Advertising budgeting and geographic allocation

  M.I.T.]1970-01-01
• 
  A strategic planning model for the management of a family planning system

  M.I.T.]1971-01-01
• 
  An emerging process of building models for management decision makers

  M.I.T.]1972-01-01
• 
  A model for the management of a family planning systemRevised June, 1973.

  M.I.T.]1973-01-01
• 
  Marketing entry strategy formulationa hierarchical modeling and consumer measurement approach

  The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management1979-01-01
• Design and marketing of new products

  Prentice-Hall1980-01-01
• 
  Pre-test-market modelsvalidation and managerial implications

  Alfred P. Sloan School of Management, Massachusetts Institute of Technology1982-01-01
• 
  Market share rewards to pioneering brandsan empirical analysis and strategic implications

  Massachusetts Institute of Technology1983-01-01
and 19 more