Author

Publication

1970 - M.I.T.], [Cambridge, Mass, Massachusetts

Language

English

Word Count

6,750 words, Guess

Page Count

27 pages

Identifiers

Subjects

Series Statement

  • Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 441-70
  • Working paper (Sloan School of Management) -- 441-70.

Other Editions

  • Advertising budgeting and geographic allocationM.I.T.]1970-01-01

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