Market segmentation via derived importance weights
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Author
Contributions
- Reibstein, David J., joint author. - Contributor
- Wittink, Dick R., joint author. - Contributor
Publication
1975 - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Ind, Indiana
Language
English
Word Count
6,750 words, Guess
Page Count
27 pages
Identifiers
- Library of Congress Control Number75623369
- Open LibraryOL4858007M
Classifications
- DDC658/.001/9 s
- DDC658.8/34
- LCCHD6483 .P8 no. 518
and 1 more
- LCCHF5415.3 .P8 no. 518
Subjects
Series Statement
- Paper - Institute for Research in the Behavioral,Economic, and Management Sciences, Purdue University ; no. 518
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