John M. McCann

Identifiers

Open LibraryOL783218A

Top Subjects

Marketing -- Management -- Data processing (2)
Expert systems (Computer science) (2)
Motivation research (Marketing) (1)
Consumers' preferences -- Mathematical models (1)
Marketing -- Data processing. (1)
Optical scanners. (1)
Database Management - General (1)

Books by John M. McCann

Total count: 8

Modeling and testing dynamic multivariate decision processes

Division of Research, Graduate School of Business Administration, Harvard University1974-01-01
Market segmentation via derived importance weights

Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University1975-01-01
Incorporating marketing into corporate planning models

Marketing Science Institute1978-01-01
The marketing workbenchusing computers for better performance

Dow Jones-Irwin1986-01-01
The marketing workbenchusing computers for better performance

Dow Jones-Irwin1986-01-01
Expert systems for scanner data environmentsthe marketing workbench laboratory experience

Kluwer Academic Publishers1990-01-01
Databases and Knowledge Systems in Merchandising

Van Nostrand Reinhold Company1990-08-01
Databases & knowledge systems in merchandising

Van Nostrand Reinhold1991-01-01