Incorporating marketing into corporate planning models
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Author
Publication
1978 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
7,250 words, Guess
Page Count
29 pages
Identifiers
- Library of Congress Control Number81144099
- OCLC Control Number4376592
- Open LibraryOL3831305M
Classifications
- LCCMLCM 81/0575
Subjects
Series Statement
- Report / Marketing Science Institute ;
- no. 78-111
Other Editions
- Incorporating marketing into corporate planning models
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