Rising Tide
Lessons from 165 Years of Brand Building at Procter & Gamble
Our rough guess is there are 116,750 words in this book.
At a pace averaging 250 words per minute, this book will take 7 hours and 47 minutes to read. With a half hour per day, this will take 16 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Publication
2004-05-27 - Harvard Business School Press
Language
English
Word Count
116,750 words, Guess
Page Count
467 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8854526M
- ISBN-139781591391470
- ISBN-101591391474
- OCLC Control Number52962935
- OCLC Control Numberrisingtide00davi
and 3 more
- Library of Congress Control Number2003019396
- Goodreads136665
- LibraryThing91355
Classifications
- LCCHD9999.S74 P738 2004
Description
"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
Subjects
Topics
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!