Branded Male
Marketing to Men
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Word Count
64,000 words, Guess
Page Count
256 pages
Physical Format
Hardcover
Identifiers
- Internet Archivebrandedmalemarke0000tung
- ISBN-100749450118
- ISBN-139780749450113
- Goodreads1963918
- LibraryThing4945796
and 3 more
- Library of Congress Control Number2007047299
- Better World Books9780749450113
- Open LibraryOL10768864M
Classifications
- LCCHD69.B7
- LCCHF5415.1255 .T86 2008
Description
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
Subjects
Topics
Other Editions
- Branded Male
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