Author

Publication

2008-04-01 - Kogan Page

Language

English

Word Count

64,000 words, Guess

Page Count

256 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • LCCHD69.B7
  • LCCHF5415.1255 .T86 2008

Description

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.

Subjects

Other Editions

  • Branded MaleHardcoverKogan Page2008-04-01

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