An exploration of the relationship between consumer motivations and risks
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Author
Contributions
- Pichene, B. - Contributor
- Manchester School of Management. - Contributor
Publication
1994 - UMIST, Manchester School of Management, Manchester, United Kingdom
Language
English
Word Count
8,250 words, Guess
Page Count
33 pages
Identifiers
- ISBN-101871782562
- ISBN-139781871782561
- OCLC Control Number32863312
- Open LibraryOL17380585M
Subjects
Series Statement
- Marketing working paper series -- no.9410
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