Strategic market management
Tenth edition.
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Word Count
81,500 words, Guess
Page Count
326 pages
Identifiers
- ISBN-139781118582862
- ISBN-101118582861
- Library of Congress Control Number2013028806
- Better World Books9781118582862
- Open LibraryOL31156274M
Classifications
- DDC658.8
- LCCHF5415.13 .A23 2014
- LCCHF5415.13
and 1 more
- LCCHF5415.13.A23 2014
Description
"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"--
Subjects
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- Strategic market management
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