David A. Aaker

Books by David A. Aaker

Total count: 31

• Consumerismsearch for the consumer interest

  Free Press1971-01-01
• Consumer evaluations of brand extensions

  Marketing Science Institute1989-01-01
• Marketing Research

  Wiley & Sons, Incorporated, John1990-01-01
• Marketing Research with SPSS Software

  Wiley & Sons, Incorporated, John1999-01-01
• 
  Strategic market management6th ed.

  John Wiley & Son2003-01-01
• (WCS)Marketing Research 8th Edition with Study Tips Set

  Wiley & Sons, Incorporated, John2005-01-01
• 
  Liderazgo de marca1. ed. argentina.

  Deusto2006-01-01
• Building the Brand-Driven BusinessOperationalize Your Brand to Drive Profitable Growth

  Wiley & Sons, Incorporated, John2007-01-01
• Strategic Market Management, 7Th Ed

  WSE2008-10-29
• Essentials of Marketing Research, 2nd Edition with SPSS 17. 0

  Wiley & Sons, Incorporated, John2009-01-01
• Managing Brand Equity

  Simon & Schuster, Limited2009-01-01
• Brand Portfolio StrategyCreating Relevance, Differentiation, Energy, Leverage, and Clarity

  Simon & Schuster, Limited2009-01-01
• Brand LeadershipBuilding Assets in an Information Economy

  Free Press2009-01-01
• Building Strong Brands

  Simon & Schuster, Limited2010-01-01
• Brand RelevanceMaking Competitors Irrelevant

  Wiley & Sons, Incorporated, John2010-01-01
• Marketing Research

  Wiley & Sons, Limited, John2012-01-01
• Strategic Market Management

  Wiley & Sons, Incorporated, John2012-01-01
• Marketing Research, 11th Edition Wiley e-Text Reg Card

  Wiley & Sons, Incorporated, John2013-01-01
• Strategic Market Management, 10th Edition Wiley e-Text Reg Card

  Wiley & Sons, Incorporated, John2013-01-01
• Three Threats to Brand RelevanceStrategies That Work

  Wiley & Sons, Incorporated, John2013-01-01
and 11 more