Consumer evaluations of brand extensions

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Author

David A. Aaker

Contributions

Keller, Kevin Lane, 1956- - Contributor
Marketing Science Institute. Research Program - Contributor
Marketing Science Institute - Contributor

Publication

1989 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

OCLC Control Number70346766
Open LibraryOL52875246M

Subjects

Topics

Consumers Attitudes Marketing research Consumers' preferences

Series Statement

Special report / Research program, Marketing Science Institute -- report no. 90-103

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