Brand equity & advertising
advertising's role in building strong brands
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Author
Contributions
- Aaker, David A. - Contributor
- Biel, Alexander L. - Contributor
Publication
1993 - Lawrence Erlbaum Associates, Hillsdale, N.J, New Jersey
Language
English
Word Count
95,000 words, Guess
Page Count
380 pages
Identifiers
- Open LibraryOL1735938M
- ISBN-100805812830
- OCLC Control Number862746579
- OCLC Control Number27035149
- OCLC Control Numberbrandequityadver0000unse
and 3 more
- Library of Congress Control Number92040963
- LibraryThing4632481
- Goodreads178276
Classifications
- DDC659.1
- LCCHD69.B7 B72 1993
Alternate Titles
- Brand equity and advertising
Subjects
Topics
Series Statement
- Advertising and consumer psychology
Other Editions
- Brand equity & advertising: advertising's role in building strong brands
Show 2 more editions
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