Advertising and the World Wide Web
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Author
Contributions
- Schumann, David W. - Contributor
- Thorson, Esther. - Contributor
- NetLibrary, Inc. - Contributor
- Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) - Contributor
Publication
1999 - Lawrence Erlbaum Associates, Mahwah, NJ, New Jersey
Language
English
Word Count
79,250 words, Guess
Page Count
317 pages
Identifiers
- Open LibraryOL15462482M
- ISBN-100805831487
- OCLC Control Number40698629
- OCLC Control Number44959436
- OCLC Control Number99017344
and 5 more
- OCLC Control Number504400155
- OCLC Control Numberadvertisingworld0000unse
- Library of Congress Control Number99017344
- LibraryThing6244482
- Goodreads1224547
Classifications
- LCCHF6146.I58 A38 1999
Description
In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication.
Subjects
Other Editions
- Advertising and the World Wide Web
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