Islamic Branding and Marketing
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Word Count
64,000 words, Guess
Page Count
256 pages
Identifiers
- Internet Archiveislamicbrandingm0000temp
- ISBN-100470825391
- ISBN-139780470825396
- Library of Congress Control Number2015472708
- OCLC Control Number739118535
and 2 more
- Better World Books9780470825396
- Open LibraryOL26155569M
Classifications
- LCCHF5415.12.I74 T46 2011
- LCCHF5415.12.I74T4 2011
Description
Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities....This book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Said Business School, University of Oxford. --Book Jacket.
Subjects
Topics
Other Editions
- Islamic Branding and Marketing
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