Hospitality Marketing Management, 3rd Edition

Description

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

First Sentence

ONE OF THE MAJOR ISSUES FACING the hospitality and travel industry in the near future is the shortage of workers due to low unemployment and a healthy economy.

Subjects

Other Editions

• Hospitality Marketing Management, 3rd EditionHardcoverWiley2000-10-23
• Hospitality marketing managementVan Nostrand Reinhold1989-01-01
• Hospitality Marketing Management.Van Nost.Reinhold1990-01-01
• Hospitality Marketing Mgt 2d Inst ManPaperbackJohn Wiley & Sons1996-06-01
• Hospitality marketing managementJ. Wiley2001-01-01
• Hospitality Marketing ManagementeBookJohn Wiley & Sons, Ltd.2006-01-01