Marketing principles & perspectives
2nd ed.
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Contributions
- Ingram, Thomas N. - Contributor
- LaForge, Raymond W. - Contributor
Publication
1998 - Irwin/McGraw-Hill, Boston, Mass, Massachusetts
Language
English
Alternate Titles
- Marketing principles and perspectives
Subjects
Series Statement
- Irwin/McGraw-Hill series in marketing
Other Editions
- Marketing principles & perspectives
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