William O. Bearden

Born 1945-01-01

Identifiers

Open LibraryOL228555A

Top Subjects

Business & Economics (4)
Marketing - General (4)
Sales & marketing (4)
Business / Economics / Finance (3)
United States (2)
Advertising & Promotion (2)
Marketing (2)

Books by William O. Bearden

Total count: 12

Handbook of marketing scalesmulti-item measures for marketing and consumer behavior research

Sage Publications1993-01-01
Marketingprinciples & perspectives

Irwin1995-01-01
Marketing Career Guide

Richard D Irwin1995-02-01
MarketingPrinciples and Perspectives Loose Leaf2 edition

McGraw-Hill/Irwin1997-09-01
Business Week Edition to accompany MarketingLoose Leaf edition

Mcgraw-Hill College1998-07-01
Color Acetates to Accompany MarketingPrinciples and Perspectives Second EditionLoose Leaf Portfolio edition

McGraw Hill Higher Education; 21999-01-01
Marketing Paperback w/PowerWeb Package

McGraw-Hill/Irwin2000-10-13
Marketing Looseleaf w/Power Web Package3rd Pkg edition

Irwin/McGraw-Hill2000-10-16
Marketing (McGraw-Hill/Irwin Series in Marketing)

McGraw-Hill Education (ISE Editions)2002-05-17
Scaling ProceduresIssues and Applications

Sage Publications, Inc2003-03-12
MarketingPrinciples and Perspectives (Paperback) with Online Learning Center Premium Content Card + SmartSims

McGraw-Hill/Irwin2005-11-21
Handbook of marketing scalesmulti-item measures for marketing and consumer behavior research3rd ed.

SAGE2011-01-01