Marketing
principles & perspectives
4th ed.
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Contributions
- Ingram, Thomas N. - Contributor
- LaForge, Raymond W. - Contributor
Publication
2004 - McGraw-Hill/Irwin, New York, New York (State)
Language
English
Word Count
149,000 words, Guess
Page Count
596 pages
Identifiers
- Internet Archivemarketingprincip0004bear
- ISBN-10007286057X
- ISBN-100072539097
- ISBN-100071214305
- ISBN-139780072860573
and 5 more
- ISBN-139780072539097
- ISBN-139780071214308
- Goodreads818282', '74288
- Library of Congress Control Number2002035590
- Open LibraryOL3564711M
Classifications
- DDC658.8
- LCCHF5415.1 .B4155 2004
Subjects
Series Statement
- McGraw-Hill/Irwin series in marketing
Other Editions
- Marketing: principles & perspectives
Show 4 more editions
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