Handbook of research on digital media and advertising
user generated content consumption
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Author
Publication
2010 - Information Science Reference, Hershey, PA, Pennsylvania
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- Internet Archivehandbookresearch00east
- ISBN-139781605667928
- ISBN-139781605667935
- ISBN-101605667927
- ISBN-101605667935
and 2 more
- Library of Congress Control Number2009053448
- Open LibraryOL24490768M
Classifications
- DDC659.14/4
- LCCHF5821 .H318 2010
Description
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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