IMC, The Next Generation
Five Steps For Delivering Value and Measuring Financial Returns
1 edition
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Word Count
80,000 words, Guess
Page Count
320 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveimcnextgeneratio00schu
- ISBN-100071416625
- ISBN-139780071416627
- Goodreads707365
- Open LibraryOL9254513M
First Sentence
Integrated marketing communication (IMC)-a process through which companies accelerate returns by aligning communication objectives with corporate goals-has its roots in the boom times of the 1980s.
Subjects
Topics
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