The new emerging market multinationals
four strategies for disrupting markets and building brands
1st ed.
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Author
Contributions
- Chattopadhyay, Amitava - Contributor
- Ozsomer, Aysegul - Contributor
Publication
2012 - McGraw-Hill, New York, NY, New York (State)
Language
English
Word Count
83,750 words, Guess
Page Count
335 pages
Identifiers
- Open LibraryOL25299634M
- ISBN-139780071782890
- ISBN-100071782893
- OCLC Control Number768172700
- OCLC Control Numbernewemergingmarke0000chat
and 1 more
- Library of Congress Control Number2012015325
Classifications
- DDC658.8/27
- LCCHF5415.1255 .B397 2012
Description
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.
Subjects
Topics
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