Rajeev Batra

Identifiers

Open LibraryOL448308A

Top Subjects

Marketing (3)
Obesity (2)
Health education (2)
Communication in medicine (2)
Clinical health psychology (2)
Advertising -- Research (1)
Psychological aspects (1)

Books by Rajeev Batra

Total count: 10

Identifying opportunities for repetition minimization

Marketing Science Institute1984-01-01
The "Hierarchy of advertising effects"an aggregate field test of temporal precedence

Columbia Business School1986-01-01
Advertising management5th ed. / Rajeev Batra, John G. Myers, David A. Aaker.

Prentice-Hall International1996-01-01
Marketing Issues in Transitional Economies

Island Press1999-01-01
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)1st edition

Springer1999-08-31
Persuasive ImageryA Consumer Response Perspective

Taylor & Francis Group2003-01-01
Leveraging Consumer Psychology for Effective Health CommunicationsThe Obesity Challenge

Taylor & Francis Group2011-01-01
The new emerging market multinationalsfour strategies for disrupting markets and building brands1st ed.

McGraw-Hill2012-01-01
Psychology of DesignCreating Consumer Appeal

Taylor & Francis Group2015-01-01
Leveraging Consumer Psychology for Effective Health Communications : the Obesity ChallengeThe Obesity Challenge

Taylor & Francis Group2015-01-01