The "Hierarchy of advertising effects"
an aggregate field test of temporal precedence
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Author
Contributions
- Vanhonacker, Wilfried R. - Contributor
- Avis-Rent-A-Car System - Contributor
- Columbia University. Graduate School of Business - Contributor
Publication
1986 - Columbia Business School, New York, N.Y, New York (State)
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number80632819
- Open LibraryOL52817699M
Subjects
Series Statement
- Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-5
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